PRIVACY POLICY
Effective Date: 25 May 2026
Website: www.performanceplustheory.com
Business Name: Performance Plus Theory, LLC
1. Introduction
Performance Plus Theory Coaching respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose, and safeguard information when you visit our website, purchase services, participate in coaching programs, communicate with us, or otherwise interact with our business.
By using our website or services, you consent to the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information directly from you, automatically through your use of the website, or from third-party platforms integrated with our services.
A. Information You Provide Directly
We may collect information including:
First name and last name
Email address
Phone number
Zip code or location information
Emergency contact information
Date of birth
Training availability and schedule preferences
Athletic background and experience
Health or injury information voluntarily provided
Coaching goals and performance objectives
Payment and billing information
Account login credentials
Messages, inquiries, or support requests
Testimonials, reviews, or survey responses
B. Performance and Training Data
As part of coaching services, we may collect or receive:
Workout and training metrics
Swim, bike, and run performance data
Heart rate and fitness metrics
Race results
Training logs
Wearable device data
Progress assessments
Video analysis submissions
Strength and conditioning information
C. Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referring websites
Clickstream activity
Cookies and tracking technologies
3. How We Use Your Information
We use collected information to:
Provide coaching and training services
Create individualized training plans
Communicate with clients and prospective clients
Process purchases and payments
Schedule appointments and coaching sessions
Analyze training progress and performance
Improve our website and coaching programs
Send newsletters, updates, and promotional communications
Respond to customer service inquiries
Maintain website security and functionality
Comply with legal obligations
Protect our rights and prevent misuse
4. Coaching and Health Information Disclaimer
Any health, fitness, injury, or performance information you voluntarily provide is used solely for coaching and program customization purposes.
Performance Plus Theory Coaching is not a medical provider and does not provide medical diagnosis or treatment.
You should consult a qualified healthcare provider before beginning any exercise or training program.
5. Payment Information
Payments may be processed through secure third-party payment processors.
We do not directly store complete payment card information on our servers.
Payment providers may collect:
Billing information
Payment card details
Transaction records
Fraud prevention information
Your payment information is subject to the privacy and security policies of the applicable payment provider.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar tracking technologies to:
Improve website functionality
Remember user preferences
Analyze traffic and engagement
Customize user experience
Support marketing and advertising efforts
You may disable cookies through your browser settings; however, some features of the website may not function properly.
7. Analytics and Marketing Tools
We may use third-party analytics and marketing services, including tools such as:
Google Analytics
Meta/Facebook Pixel
Email marketing platforms
CRM systems
Scheduling software
Advertising platforms
These tools may collect information regarding website usage, engagement, and interactions with advertisements or emails.
8. How We Share Information
We do not sell your personal information.
We may share information with trusted third parties only when necessary to operate our business and provide services, including:
Payment processors
Website hosting providers
Email communication platforms
Coaching and training software providers
Scheduling platforms
Analytics services
Contractors or service providers assisting our operations
We may also disclose information when required by law or to:
Protect legal rights
Prevent fraud or abuse
Enforce agreements
Respond to lawful requests
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of internet transmission or electronic storage is completely secure.
While we strive to protect your information, we cannot guarantee absolute security.
10. Data Retention
We retain personal information only as long as necessary to:
Provide coaching services
Maintain client records
Comply with legal obligations
Resolve disputes
Enforce agreements
Retention periods may vary depending on the nature of the information and legal requirements.
11. Your Rights and Choices
Depending on your location and applicable laws, you may have rights regarding your personal information, including the right to:
Access your personal data
Correct inaccurate information
Request deletion of information
Withdraw consent where applicable
Opt out of marketing communications
Request information about data processing
To exercise these rights, please contact us using the information provided below.
12. Email and Marketing Communications
By providing your email address or contact information, you consent to receive:
Coaching communications
Service announcements
Scheduling updates
Training resources
Promotional emails
Newsletters and marketing materials
You may unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.
Operational or account-related communications may still be sent when necessary.
13. Social Media and User Content
If you interact with our social media accounts, submit testimonials, tag us in content, or share training-related media with us, we may repost or use that content for promotional purposes unless you request otherwise in writing.
Public interactions on social media platforms are governed by the privacy policies of those platforms.
14. Third-Party Links and Services
Our website may contain links to third-party websites, platforms, or applications.
We are not responsible for the privacy practices, policies, or content of third-party services.
Users should review the privacy policies of any external websites they visit.
15. Children’s Privacy
Our services are not directed toward children under 13 years of age without parental involvement.
If a minor participates in coaching services, a parent or legal guardian must provide consent.
We do not knowingly collect personal information from children in violation of applicable laws.
If you believe a child has provided personal information without proper consent, please contact us.
16. International Users
If you access our website from outside the United States, you understand that your information may be transferred to and processed in the
United States.
By using the website, you consent to such transfers and processing.
17. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) or other applicable laws, including rights to:
Know what personal information is collected
Request deletion of personal information
Request disclosure of data practices
Opt out of certain data sharing practices
We do not sell personal information.
California residents may contact us to exercise applicable rights.
18. Do Not Track Signals
Some browsers offer “Do Not Track” settings.
Because there is currently no consistent industry standard for responding to such signals, our website may not respond to Do Not Track requests.
19. Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time.
Changes become effective immediately upon posting to the website.
Your continued use of the website and services after updates constitutes acceptance of the revised Privacy Policy.
20. Contact Information
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Performance Plus Theory Coaching
© Performance Plus Theory 2026
Palm Bay, FL
© Performance Plus Theory 2026
Palm Bay, FL
PRIVACY POLICY
Effective Date: 25 May 2026
Website: www.performanceplustheory.com
Business Name: Performance Plus Theory, LLC
1. Introduction
Performance Plus Theory Coaching respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose, and safeguard information when you visit our website, purchase services, participate in coaching programs, communicate with us, or otherwise interact with our business.
By using our website or services, you consent to the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information directly from you, automatically through your use of the website, or from third-party platforms integrated with our services.
A. Information You Provide Directly
We may collect information including:
First name and last name
Email address
Phone number
Zip code or location information
Emergency contact information
Date of birth
Training availability and schedule preferences
Athletic background and experience
Health or injury information voluntarily provided
Coaching goals and performance objectives
Payment and billing information
Account login credentials
Messages, inquiries, or support requests
Testimonials, reviews, or survey responses
B. Performance and Training Data
As part of coaching services, we may collect or receive:
Workout and training metrics
Swim, bike, and run performance data
Heart rate and fitness metrics
Race results
Training logs
Wearable device data
Progress assessments
Video analysis submissions
Strength and conditioning information
C. Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referring websites
Clickstream activity
Cookies and tracking technologies
3. How We Use Your Information
We use collected information to:
Provide coaching and training services
Create individualized training plans
Communicate with clients and prospective clients
Process purchases and payments
Schedule appointments and coaching sessions
Analyze training progress and performance
Improve our website and coaching programs
Send newsletters, updates, and promotional communications
Respond to customer service inquiries
Maintain website security and functionality
Comply with legal obligations
Protect our rights and prevent misuse
4. Coaching and Health Information Disclaimer
Any health, fitness, injury, or performance information you voluntarily provide is used solely for coaching and program customization purposes.
Performance Plus Theory Coaching is not a medical provider and does not provide medical diagnosis or treatment.
You should consult a qualified healthcare provider before beginning any exercise or training program.
5. Payment Information
Payments may be processed through secure third-party payment processors.
We do not directly store complete payment card information on our servers.
Payment providers may collect:
Billing information
Payment card details
Transaction records
Fraud prevention information
Your payment information is subject to the privacy and security policies of the applicable payment provider.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar tracking technologies to:
Improve website functionality
Remember user preferences
Analyze traffic and engagement
Customize user experience
Support marketing and advertising efforts
You may disable cookies through your browser settings; however, some features of the website may not function properly.
7. Analytics and Marketing Tools
We may use third-party analytics and marketing services, including tools such as:
Google Analytics
Meta/Facebook Pixel
Email marketing platforms
CRM systems
Scheduling software
Advertising platforms
These tools may collect information regarding website usage, engagement, and interactions with advertisements or emails.
8. How We Share Information
We do not sell your personal information.
We may share information with trusted third parties only when necessary to operate our business and provide services, including:
Payment processors
Website hosting providers
Email communication platforms
Coaching and training software providers
Scheduling platforms
Analytics services
Contractors or service providers assisting our operations
We may also disclose information when required by law or to:
Protect legal rights
Prevent fraud or abuse
Enforce agreements
Respond to lawful requests
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of internet transmission or electronic storage is completely secure.
While we strive to protect your information, we cannot guarantee absolute security.
10. Data Retention
We retain personal information only as long as necessary to:
Provide coaching services
Maintain client records
Comply with legal obligations
Resolve disputes
Enforce agreements
Retention periods may vary depending on the nature of the information and legal requirements.
11. Your Rights and Choices
Depending on your location and applicable laws, you may have rights regarding your personal information, including the right to:
Access your personal data
Correct inaccurate information
Request deletion of information
Withdraw consent where applicable
Opt out of marketing communications
Request information about data processing
To exercise these rights, please contact us using the information provided below.
12. Email and Marketing Communications
By providing your email address or contact information, you consent to receive:
Coaching communications
Service announcements
Scheduling updates
Training resources
Promotional emails
Newsletters and marketing materials
You may unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.
Operational or account-related communications may still be sent when necessary.
13. Social Media and User Content
If you interact with our social media accounts, submit testimonials, tag us in content, or share training-related media with us, we may repost or use that content for promotional purposes unless you request otherwise in writing.
Public interactions on social media platforms are governed by the privacy policies of those platforms.
14. Third-Party Links and Services
Our website may contain links to third-party websites, platforms, or applications.
We are not responsible for the privacy practices, policies, or content of third-party services.
Users should review the privacy policies of any external websites they visit.
15. Children’s Privacy
Our services are not directed toward children under 13 years of age without parental involvement.
If a minor participates in coaching services, a parent or legal guardian must provide consent.
We do not knowingly collect personal information from children in violation of applicable laws.
If you believe a child has provided personal information without proper consent, please contact us.
16. International Users
If you access our website from outside the United States, you understand that your information may be transferred to and processed in the United States.
By using the website, you consent to such transfers and processing.
17. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) or other applicable laws, including rights to:
Know what personal information is collected
Request deletion of personal information
Request disclosure of data practices
Opt out of certain data sharing practices
We do not sell personal information.
California residents may contact us to exercise applicable rights.
18. Do Not Track Signals
Some browsers offer “Do Not Track” settings.
Because there is currently no consistent industry standard for responding to such signals, our website may not respond to Do Not Track requests.
19. Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time.
Changes become effective immediately upon posting to the website.
Your continued use of the website and services after updates constitutes acceptance of the revised Privacy Policy.
20. Contact Information
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Performance Plus Theory Coaching
© Performance Plus Theory 2026
Palm Bay, FL
© Performance Plus Theory 2026
Palm Bay, FL
PRIVACY POLICY
Effective Date: 25 May 2026
Website: www.performanceplustheory.com
Business Name: Performance Plus Theory, LLC
1. Introduction
Performance Plus Theory Coaching respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose, and safeguard information when you visit our website, purchase services, participate in coaching programs, communicate with us, or otherwise interact with our business.
By using our website or services, you consent to the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information directly from you, automatically through your use of the website, or from third-party platforms integrated with our services.
A. Information You Provide Directly
We may collect information including:
First name and last name
Email address
Phone number
Zip code or location information
Emergency contact information
Date of birth
Training availability and schedule preferences
Athletic background and experience
Health or injury information voluntarily provided
Coaching goals and performance objectives
Payment and billing information
Account login credentials
Messages, inquiries, or support requests
Testimonials, reviews, or survey responses
B. Performance and Training Data
As part of coaching services, we may collect or receive:
Workout and training metrics
Swim, bike, and run performance data
Heart rate and fitness metrics
Race results
Training logs
Wearable device data
Progress assessments
Video analysis submissions
Strength and conditioning information
C. Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referring websites
Clickstream activity
Cookies and tracking technologies
3. How We Use Your Information
We use collected information to:
Provide coaching and training services
Create individualized training plans
Communicate with clients and prospective clients
Process purchases and payments
Schedule appointments and coaching sessions
Analyze training progress and performance
Improve our website and coaching programs
Send newsletters, updates, and promotional communications
Respond to customer service inquiries
Maintain website security and functionality
Comply with legal obligations
Protect our rights and prevent misuse
4. Coaching and Health Information Disclaimer
Any health, fitness, injury, or performance information you voluntarily provide is used solely for coaching and program customization purposes.
Performance Plus Theory Coaching is not a medical provider and does not provide medical diagnosis or treatment.
You should consult a qualified healthcare provider before beginning any exercise or training program.
5. Payment Information
Payments may be processed through secure third-party payment processors.
We do not directly store complete payment card information on our servers.
Payment providers may collect:
Billing information
Payment card details
Transaction records
Fraud prevention information
Your payment information is subject to the privacy and security policies of the applicable payment provider.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar tracking technologies to:
Improve website functionality
Remember user preferences
Analyze traffic and engagement
Customize user experience
Support marketing and advertising efforts
You may disable cookies through your browser settings; however, some features of the website may not function properly.
7. Analytics and Marketing Tools
We may use third-party analytics and marketing services, including tools such as:
Google Analytics
Meta/Facebook Pixel
Email marketing platforms
CRM systems
Scheduling software
Advertising platforms
These tools may collect information regarding website usage, engagement, and interactions with advertisements or emails.
8. How We Share Information
We do not sell your personal information.
We may share information with trusted third parties only when necessary to operate our business and provide services, including:
Payment processors
Website hosting providers
Email communication platforms
Coaching and training software providers
Scheduling platforms
Analytics services
Contractors or service providers assisting our operations
We may also disclose information when required by law or to:
Protect legal rights
Prevent fraud or abuse
Enforce agreements
Respond to lawful requests
9. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of internet transmission or electronic storage is completely secure.
While we strive to protect your information, we cannot guarantee absolute security.
10. Data Retention
We retain personal information only as long as necessary to:
Provide coaching services
Maintain client records
Comply with legal obligations
Resolve disputes
Enforce agreements
Retention periods may vary depending on the nature of the information and legal requirements.
11. Your Rights and Choices
Depending on your location and applicable laws, you may have rights regarding your personal information, including the right to:
Access your personal data
Correct inaccurate information
Request deletion of information
Withdraw consent where applicable
Opt out of marketing communications
Request information about data processing
To exercise these rights, please contact us using the information provided below.
12. Email and Marketing Communications
By providing your email address or contact information, you consent to receive:
Coaching communications
Service announcements
Scheduling updates
Training resources
Promotional emails
Newsletters and marketing materials
You may unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.
Operational or account-related communications may still be sent when necessary.
13. Social Media and User Content
If you interact with our social media accounts, submit testimonials, tag us in content, or share training-related media with us, we may repost or use that content for promotional purposes unless you request otherwise in writing.
Public interactions on social media platforms are governed by the privacy policies of those platforms.
14. Third-Party Links and Services
Our website may contain links to third-party websites, platforms, or applications.
We are not responsible for the privacy practices, policies, or content of third-party services.
Users should review the privacy policies of any external websites they visit.
15. Children’s Privacy
Our services are not directed toward children under 13 years of age without parental involvement.
If a minor participates in coaching services, a parent or legal guardian must provide consent.
We do not knowingly collect personal information from children in violation of applicable laws.
If you believe a child has provided personal information without proper consent, please contact us.
16. International Users
If you access our website from outside the United States, you understand that your information may be transferred to and processed in the United States.
By using the website, you consent to such transfers and processing.
17. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) or other applicable laws, including rights to:
Know what personal information is collected
Request deletion of personal information
Request disclosure of data practices
Opt out of certain data sharing practices
We do not sell personal information.
California residents may contact us to exercise applicable rights.
18. Do Not Track Signals
Some browsers offer “Do Not Track” settings.
Because there is currently no consistent industry standard for responding to such signals, our website may not respond to Do Not Track requests.
19. Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time.
Changes become effective immediately upon posting to the website.
Your continued use of the website and services after updates constitutes acceptance of the revised Privacy Policy.
20. Contact Information
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Performance Plus Theory Coaching
© Performance Plus Theory 2026
Palm Bay, FL
© Performance Plus Theory 2026
Palm Bay, FL